CPM - Cost per 1,000 views

• $10 average

CPC - Cost Per Click

• $1 per click

Cold Traffic Landing Page Conversion Rate ($47 product)

• 1-2% is average
• 4% is really good

Order Bump Conversion Rate ($27 bump)

• 15% is average
• 25% is really good

Upsell Conversion Rate ($197 upsell)

• 5% is average
• 10-15% is really good

Email Open Rate

• 30% is average
• 50-60% is really good

Email CTR (click through rate)

• 10% is average
• 20% is really good

Average Cart Value